KSCREATIVE

ALTX

AltX is a property-backed investment platform that allows investors to access secured, short-term real estate opportunities.

Branding, Visual Identity

2023

Purpose

AltX is a property-backed investment platform that allows investors to access secured, short-term real estate opportunities. The company sought to improve its digital presence to effectively communicate its unique value proposition—delivering trusted, high-yield investment solutions with lower risk. My role involved leading the brand’s digital transformation by developing a responsive website, enhancing the user interface, and ensuring an intuitive platform that builds trust and confidence in its investment offerings.

As the lead designer, I was responsible for understanding the needs of AltX’s investor base, optimizing the user journey, and crafting a cohesive brand identity that resonated with sophisticated investors looking for secure and high-return opportunities in the property sector.

Approach

The key challenge was to create a digital platform that clearly communicated AltX’s complex financial offerings while ensuring a seamless user experience for investors. The website needed to be both visually appealing and informative, offering clear navigation for users exploring various investment opportunities.

We began with a detailed customer research phase to understand the target audience’s preferences and pain points. I developed a sleek, professional design with intuitive navigation, focusing on presenting AltX’s core services—such as detailed investment offerings and educational resources—in a digestible way. I also designed a mobile-responsive UI, ensuring that investors could access the platform from any device. The overall branding was enhanced to reflect trust, security, and financial expertise.

Results

The new digital platform significantly improved user engagement, with investors reporting a more streamlined experience when exploring AltX’s investment products. The updated website helped convey the company’s core values of trust and reliability, reinforcing its position as a leader in property-backed investments. The responsive design also improved mobile accessibility, increasing the number of users accessing the platform on the go.

The project successfully positioned AltX as a modern, trustworthy platform in the investment sector, with a clear focus on user experience and brand credibility.