KSCREATIVE

EDEN

Eden is a leader in the sustainable construction sector, known for building not just structures but legacies.

Branding, Web, Socials

2023

Purpose

Eden is a leader in the sustainable construction sector, known for building not just structures but legacies. With a strong commitment to excellence, they sought a digital identity that mirrored their innovative and trusted reputation. Eden needed a website and mobile presence that would convey their expertise, reinforce their credibility, and highlight their forward-thinking approach in the construction industry.

As the lead designer, I was responsible for overseeing customer research, creating the brand journey, handling the creative design, building a responsive website, and managing their social media marketing. The goal was to ensure that Eden’s digital presence reflected their construction mastery and commitment to sustainability.

Approach

The primary challenge was to craft a digital identity that embodied Eden’s construction expertise while ensuring that their online presence was as dependable and strong as the structures they built. The website needed to convey professionalism, trust, and innovation, while also being optimised for mobile use to capture the growing shift towards smartphones.

I began with comprehensive customer research to understand Eden’s target audience and market positioning. From there, we developed a brand journey that reflected Eden’s values and ethos. I designed a visually compelling, user-friendly website with intuitive navigation, focusing on a clean, modern aesthetic to match their sustainable approach. The site was fully optimised for mobile devices, ensuring a seamless experience across platforms. Additionally, we designed a social media strategy to enhance Eden’s brand presence and engage with their audience across various platforms.

Results

The final deliverables included a visually striking and responsive website that perfectly captured Eden’s commitment to excellence in construction. The mobile-optimised site ensured a seamless user experience on all devices, while the social media marketing efforts helped increase engagement and brand visibility. The creative design, paired with a clear and well-defined brand journey, allowed Eden to solidify their digital identity and reinforce their position as an industry leader.

This project not only strengthened Eden’s digital foundation but also elevated their online presence, helping them communicate their dedication to innovation and sustainability in construction. The successful integration of design, usability, and brand storytelling contributed to their growth and ongoing industry recognition.