KSCREATIVE

HAPPLY

Happly is a brand designed to simplify the moving process for homeowners across Australia.

Branding, Visual Identity

2023

Purpose

Happly is a brand designed to simplify the moving process for homeowners across Australia. The company needed a refreshed brand identity and website to highlight their mission of making moving stress-free. My role included leading the design of a new logo, developing the website, creating responsive UI for both web and mobile, and designing social media templates to ensure consistent digital branding.

As the lead designer, I conducted a discovery session to align the brand’s vision with their market goals. I was responsible for delivering a cohesive design strategy that spanned from logo creation to crafting a user-friendly, responsive website, while ensuring Happly’s digital presence remained strong and adaptable across various platforms.

Approach

The main challenge was crafting a brand identity that captured Happly’s mission of simplifying the moving process while ensuring the platform's UI/UX was intuitive for users with varying needs. Another focus was creating a cohesive digital experience across web, mobile, and social media to ensure consistent messaging and seamless user interaction.

To address these, I led a discovery session to define Happly's vision and mission. I then designed a modern logo that reflected their energetic, solution-driven ethos. The website design was user-centric, featuring clean navigation and clear calls to action, while the responsive UI ensured an optimal experience across devices. I also developed social media templates to maintain brand consistency across digital platforms.

Results

The final deliverables included a clean, functional website with a responsive UI for both web and mobile, alongside dynamic social media templates that ensured consistent digital branding. The redesigned logo effectively captured Happly's mission, and the user-friendly website helped establish Happly as the go-to solution for homeowners seeking seamless moving experiences.

The rebrand and digital launch significantly boosted Happly's market presence, with users praising the simplicity and clarity of the platform. The responsive UI made it easier for users to plan and manage their moves, and the social media templates increased brand awareness and engagement. This project underscored the value of aligning brand identity with user experience, contributing to Happly's successful launch and growth.