Luxury Travel
Print Design
2020
Overview
Luxury Travel Magazine is a quarterly print and digital publication catering to high-end travel enthusiasts. The company sought to revamp its brand identity and expand its presence across digital platforms. As the creative director, I rebranded the magazine’s identity and managed the workflow for all artwork within the studio. My role also included developing marketing communications and strategising new growth areas across multiple media channels while ensuring the high quality of the print magazine was maintained.
I also supported the digital team daily in enhancing the brand’s online presence through email marketing campaigns and social media engagement, with an overall readership database of up to 90,000.
Approach
The key challenge was to rebrand Luxury Travel Magazine to reflect its premium status while keeping consistency across both print and digital channels. I managed the creative studio’s workflow, ensuring the seamless production of the quarterly print magazine. My approach included reworking the brand’s visual identity to align with the high expectations of a luxury-focused audience.
Additionally, I collaborated with the digital team to enhance email marketing campaigns and social media platforms, helping to drive growth in the readership base. I also maintained strict quality control over all creative output, ensuring that both print and digital channels conveyed the brand’s luxury ethos.
Results
